Implementation & Advisory
From plan to execution: Revenue System Build & Advisory.
In the Revenue Lab we define your biggest revenue levers. In Build & Advisory we make sure they take effect day to day.
Every engagement starts with the Revenue Lab.
A typical journey
Start: always the Revenue Lab
Diagnosis first
No clean implementation without diagnosis.
Instead of standard playbooks, we build on your specific funnel.
Only once the Revenue Lab makes clear where revenue is lost in your system do we plan the implementation together: which levers first, with which team and in which time frame.
Revenue System Build
Revenue System Build: implementing the decisive levers.
In the Revenue System Build we implement your 30/60/90-day plan together. Typical elements:
People
Roles, responsibilities, deal ownership, enablement.
Process
Clearly defined funnel stages, unambiguous hand-offs, clean qualification criteria.
Platform
Tracking, dashboards and tools that support the new rhythm instead of complicating it.
The goal is a Revenue Operating System™ that fits your stage and is owned by your team.
At the end of the Revenue System Build you have a working Revenue Operating System™ with clear roles, processes and metrics, not a PowerPoint concept.
Revenue Advisory
Revenue Advisory: an operating rhythm for growth.
In ongoing advisory we work with founders, CROs and revenue leads in a fixed rhythm (for example 2 sessions per month plus asynchronous sparring). The goal: run and evolve your Revenue Operating System™ reliably. Typical building blocks:
Monthly revenue review
A board-ready deck with funnel KPIs, variance analysis and decisions for the next month.
Pipeline & forecast clinics
Deal reviews, stage hygiene, next-step rate, risk analysis of your biggest opportunities.
GTM prioritization
Quarterly focus: which plays we run, and which projects we deliberately don't do.
Leadership & team
Role and hiring priorities, scorecards, coaching for founders and CRO in leading the team.
Decision memos
Written decision templates for big topics like pricing changes, ICP shifts or team restructuring.
Revenue play library
Documentation of the key plays, templates and meeting rhythms, so the system works even without us.
This way you don't just grow once, you build a resilient revenue rhythm.
Example journey
A typical path: from the Lab to ongoing advisory.
Revenue Lab
Revenue Lab, clarity on funnel leaks and a 30/60/90-day plan.
Revenue System Build
Revenue System Build focused on deal qualification, sales plays and forecast structure. Common time frame: around 12 to 16 weeks.
Revenue Advisory
Revenue Advisory with a fixed meeting rhythm, KPI review and sparring for founders & the revenue team.
The exact time frame depends on how many levers we prioritize in the Revenue Lab.
FAQ
Frequently asked questions about Build & Advisory.
Can we book Build or Advisory without the Revenue Lab?
No. Build & Advisory always build on the insights from your Revenue Lab. Without a proper diagnosis, we don't do implementation.
How long does a Revenue System Build take?
Typically around 12 to 16 weeks. The exact duration depends on how many levers we prioritize in the Revenue Lab and how big your team is.
How long does the Advisory run?
Advisory usually starts after the Build is complete. We work together for at least three months, after which the engagement can be cancelled quarterly. Many teams stay 6 to 12 months, as long as the additional revenue clearly beats the retainer.
Remote or on-site?
We work remotely. On-site sessions are possible on request, but exclusively at our place in Dubai; travel is not included in the price. We don't offer on-site sessions in Germany.
This is a deliberate choice: a change of environment, energy and surroundings feed directly into the quality of the work. For intense strategy and decision phases, the move to Dubai is part of the format, not just logistics.
Do we need a specific tech stack?
No. We work with your existing stack. Under „Platform“ the point is to set up tracking and dashboards so they support your new revenue rhythm instead of complicating it.
Revenue Lab
Ready to build your revenue system?
The first step is always the Revenue Lab. From there we decide together whether Revenue System Build and Advisory make sense for you.
Go to the Revenue Lab →